Editor for a magazine called WIRED. The article on The long Tail Theory was published in this magazine in 2004, but he then he went onto write a book on this Theory in 2006 (published July 11th)
- The media has changed due to the internet
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of 'hits' (mainstream products and markets) at the head of the demand curve and towards a huge number of niches in the tail.
Might not be possible to work in cinema, as you can not download a cinematic experience, however the marketing companies could put the film on download at the same time it is being released at the cinema therefore allowing more people to be able to see it.
Participatory Culture Theory - Henry Jenkins
Henry Jenkins is an American Scholar /academic, who works in a University. He along with others, published an article about the theory of Participatory Culture, in 2006.
A culture in which private persons (the public) do not act as consumers only, but also as contributors or producers (prosumers). The term is most often applied to the production or creation of some type of published media.
Webpage for Info
The increasing access to the Internet has come to play an integral part in the expansion of participatory culture because it increasingly enables people to work collaboratively; generate and disseminate news, ideas, and creative works; and connect with people who share similar goals and interests
Might not be possible to work in cinema, as you can not download a cinematic experience, however the marketing companies could put the film on download at the same time it is being released at the cinema therefore allowing more people to be able to see it.
Participatory Culture Theory - Henry Jenkins
Henry Jenkins is an American Scholar /academic, who works in a University. He along with others, published an article about the theory of Participatory Culture, in 2006.
A culture in which private persons (the public) do not act as consumers only, but also as contributors or producers (prosumers). The term is most often applied to the production or creation of some type of published media.
Webpage for Info
The increasing access to the Internet has come to play an integral part in the expansion of participatory culture because it increasingly enables people to work collaboratively; generate and disseminate news, ideas, and creative works; and connect with people who share similar goals and interests
- With relatively low barriers to artistic expression and civic engagement
- With strong support for creating and sharing one’s creations with others
- With some type of informal mentorship whereby what is known by the most experienced is passed along to novices
- Where members believe that their contributions matter
- Where members feel some degree of social connection with one another
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